Hispanic Heritage Month recognizes the cultural impact and history of Hispanic Americans from Sept. 15 through Oct. 15 — a celebration of the community’s contributions to the U.S. It was federally recognized as a 30-day celebration after it was originally established as Hispanic Week in 1968.
Check out these companies honoring the month AND giving back to organizations that help!
1️⃣ JCPenny: The company's 3rd annual Hope & Wonder collection, supporting Latinitas, a nonprofit supporting young Latinas through media and technology. JCPenny is donating a minimum of $100,000 to Latinitas.
https://www.jcpenney.com/g/shop-all-products?marketing_theme=hispanic+heritage&id=cat1007450013
2️⃣ Honest Company: The company's 2nd collaboration with Lil’ Libros, a publishing brand that celebrates American Latine culture and bilingual literacy. The partners have released a line of baby products inspired by the Mexican folk art Alebrijes. The second joint effort features culturally vibrant prints on diapers, wipes and baby care essentials. The products will be available at Walmart until Nov. 1.
https://www.walmart.com/browse/baby/diapers/honest/5427_486190_1101406/YnJhbmQ6SG9uZXN0
3️⃣ Macy's: The company is partnering with the Hispanic Federation, an organization that empowers and advances the Hispanic community. The campaign includes a donation initiative at point-of-sale to support CREAR Futuros, a program aiding nearly 7,000 Latino students.
https://macysinc.com/newsroom/news/news-details/2024/Macys-Inc.-Celebrates-Hispanic-Heritage-Month-2024-HRmjnrwyPG/default.aspx
4️⃣ Sarah O. Jewelry: The company celebrates Hispanic Heritage Month with two necklaces inspired by Mexico’s national flower, symbolizes elegance, positivity and growth, and the desert sunsets in New Mexico — where Ortega is from. The brand will donate 10% of proceeds to the Eva Longoria Foundation, supporting entrepreneurship among Latinas.
https://www.sarahojewelry.com/engagement/collections/heritage/
Source: WWD
📸: JCPenny